How Snow White (2025) Became a $250 Million PR Nightmare

Inside the film that tried to rewrite a myth - and accidentally exposed the machine behind the mirror

Credit: Disney

Once upon a time, Disney had a formula. Take a beloved story. Cast a wide-eyed lead. Add songs, a villain with cheekbones, a little sparkle, and voilà - cinematic magic. But Snow White (2025)? It didn’t just break the formula. It buried it under layers of branding, fear, and something Hollywood loves to call “progress” that somehow manages to please absolutely no one. Because this movie wasn’t storytelling, it was strategy.

And everyone felt it.

The Cast: Talent Wasted in a Movie That Doesn’t Believe in Itself

Let’s start with the most visible crack in the mirror: Rachel Zegler.

She’s talented. She can sign. She’s got presence. But she was cast not to serve the role - but to send a message. That message? “We’re not making your grandmother’s fairytale anymore.”

The problem is, no one asked them to.

Zegler didn’t just distance herself from the original story - she openly mocked it. In press clips that aged like milk, she called Prince Charming “a stalker”, laughed at the love story, and promised audiences a very different Snow White.